Larry Jackson, the music industry executive credited with reviving Kanye West's career after the rapper's public embrace of neo-Nazi ideology, has filed a lawsuit in New York State Supreme Court seeking to unmask an anonymous individual he alleges is waging a coordinated smear campaign against him and his record label, Gamma.
The complaint, obtained by The Independent, targets two websites—larryjacksonexposed.com and gammaexposed.com—that accuse Jackson of streaming fraud, inflating sales figures, and secretly paying for press coverage. The sites refer to the 45-year-old former Apple Music creative director as "Larry Scammson" and his company as "Scamma," portraying him as a charlatan running a fraudulent enterprise.
According to the complaint, the websites allege that Jackson and Gamma used bot-generated purchases to artificially inflate sales of West's comeback album, Bully, and that Gamma is running out of money. They further claim Jackson has spent $90 million of the $100 million he raised from investors on private flights, personal PR, and a grandiose lifestyle.
Jackson argues the sites represent a new form of corporate harassment, using bot networks and AI to spread false narratives. "Enough is enough," the complaint states, noting that artists and labels have suffered financial and reputational harm from such anonymous attacks.
Gamma was founded in March 2023 as a high-tech alternative to traditional record labels. In late April, Bloomberg published a positive article about Jackson and Gamma, but shortly after, the two websites appeared alongside a coordinated social media campaign. Hundreds of X accounts posted links to the sites within a 12-minute window, and a Reddit account using the handle "Judith_Ackee" posted identical language before being banned.
The websites also falsely claim that Gamma laundered money for Mariah Carey and inflated her album sales, and that artists including Carey, Usher, Snoop Dogg, Rick Ross, and French Montana have left due to dissatisfaction with Jackson. The complaint notes the sites were "fully formed on their launch day" and appear built using AI, with hidden IP addresses.
Jackson and Gamma hired forensic investigators but could not identify the perpetrator. The lawsuit seeks to unmask the anonymous actor and hold them accountable, citing substantial harm to reputation, business relationships, and revenue. Jackson is asking for compensatory and punitive damages, attorneys' fees, and an injunction to remove the sites and stop further defamation.
