Fifa has been accused of prioritising revenue over fan health after reversing its policy on reusable water bottles at the 2026 World Cup. The governing body initially allowed empty, transparent, reusable bottles into stadiums, but later banned them, citing safety risks to players and attendees.
Supporters' groups have expressed alarm, particularly given the expected high temperatures at many venues. Ronan Evain, executive director of Football Supporters Europe, called the ban 'a real health risk', noting that heatstroke incidents in European stadiums are increasing. He argued that restricting water access endangers fans and accused Fifa of prioritising profit over safety.
Fifa defended the decision, stating it is 'prioritising safety and security of everyone involved'. The organisation noted that several venues already prohibit outside bottles, and the rule is being applied uniformly across all stadiums. However, critics point out that water bottles were permitted at the 2024 Club World Cup in the US, and Fifa had originally planned to allow them for the 2026 tournament.
Evain questioned the security rationale, adding that water should not be treated as a commodity. He highlighted the lack of published water prices inside stadiums and uncertainty about alternative hydration measures. The England supporters' group Free Lions sarcastically asked if sun cream would be banned next, forcing fans to buy it inside.
