First Minister John Swinney has written to FIFA president Gianni Infantino, warning that Scotland fans are being “priced out” of the men’s World Cup for the first time in 28 years. Swinney condemned the governing body’s dynamic pricing model, which has made this summer’s tournament in the United States, Canada and Mexico “the most expensive World Cup in history”.
In his letter, Swinney described the Tartan Army as “the greatest supporters in the world” and expressed disappointment that many would be unable to afford tickets for Scotland’s group matches against Haiti, Morocco and Brazil. He said the pricing model was “the opposite of what football… should be about” and urged FIFA to introduce fair and affordable ticketing.
The First Minister noted that tickets for the final at MetLife Stadium in New Jersey have reportedly exceeded £8,000. He highlighted the cost of living crisis, arguing that fans are “entirely justified” in calling for an end to dynamic pricing. Swinney wrote: “Scotland gave birth to our beautiful game… but as you know football belongs to fans. It is now imperative you take responsibility to ensure that remains the case.”
Scotland qualified for their first World Cup since 1998 after a victory over Denmark, sparking celebrations across the country. Swinney recalled the “proudest moments in our recent sporting memory” and urged FIFA to act so that “loyal supporters” can afford to attend the historic tournament.
The Scottish government has not indicated any further action, but Swinney’s letter adds to growing criticism of FIFA’s ticketing policy from fan groups and politicians. It remains to be seen whether FIFA will respond to the First Minister’s demands.
