Emma Raducanu has ended her long-term sponsorship with Nike and signed a new deal with Japanese clothing brand Uniqlo. The 21-year-old British tennis star's switch marks a significant change in her commercial partnerships.
The new agreement with Uniqlo, known for its minimalist designs and collaboration with tennis legend Roger Federer, is reported to be a multi-year contract. Raducanu had been with Nike since turning professional.
Financial terms of the deal have not been disclosed, but it is expected to be one of the most lucrative in women's tennis. Raducanu will wear Uniqlo apparel at tournaments and in promotional appearances.
Uniqlo has a growing presence in tennis, having previously signed Federer and now adding the 2021 US Open champion to its roster. The brand is known for its focus on functional, high-quality sportswear.
