Darts sensation Luke Littler is diversifying his income streams beyond the oche, launching a new business venture and seeking to trademark a personal slogan. The 19-year-old, known as 'The Nuke', has already amassed a fortune from his sporting success, but is now exploring entrepreneurial opportunities to further boost his net worth.
From Hobby to Enterprise: The D10 Card Collective
Littler has officially registered D10 Card Collective Ltd with Companies House, a company dedicated to the retail sale of games, toys, and second-hand goods, with a focus on sports trading cards. The company name references his favourite double on the dartboard, highlighting the personal touch in this new endeavour.
This move capitalises on Littler's known passion for collecting football cards, a hobby he has previously monetised by selling parts of his collection on eBay. His girlfriend, Faith Millar, even shared images of him packaging sold cards before a tournament. The market value is evident, with a signed Luke Littler card recently listed on eBay for an astonishing £22,500.
High-Value Memorabilia
The listing for a limited-edition 2025 Panini PDC Premier League Winners card, hand-signed by Littler and numbered 3 of only 3, describes it as a "must-have for every Premier League collector and fan." It boasts high-quality craftsmanship and an autograph printed directly onto the card, enhancing its authenticity. This item is pitched as a timeless piece of sporting history, underscoring the lucrative potential of Littler's memorabilia in the collectibles market.
Trademarking 'Born to Win'
In a separate strategic move, Littler has applied to the Intellectual Property Office to trademark the phrase "Born to Win." First used when he burst onto the scene at 16, this catchphrase could soon be exclusively his for use on clothing and sporting merchandise. The application is currently under examination, and if approved, it would allow Littler to monetise his brand further through licensed products.
Dominance on the Darts Circuit
Littler's business ventures come amid continued success in darts. He tops the PDC Order of Merit with £2.9 million in prize money, is a two-time world champion, and has secured the World Masters and UK Open titles this year. Recently, he won Premier League Night Eight in Berlin, defeating Michael van Gerwen 6-4 for his third victory of the campaign.
He currently leads the Premier League standings with 21 points, two ahead of Jonny Clayton, and is next scheduled to compete in Manchester on April 2. This consistent performance reinforces his marketability and the value of his personal brand.
Financial Prospects and Net Worth
With millions already earned from darts, Littler's net worth is poised to soar as he expands into business. The D10 Card Collective taps into the growing sports memorabilia market, while the trademark application could open new revenue streams from merchandise. These steps demonstrate a savvy approach to capitalising on his fame beyond the sport itself.
As Littler balances his athletic career with entrepreneurial efforts, fans and investors alike will be watching closely to see how these ventures develop, potentially setting a precedent for other young athletes looking to build lasting financial legacies.
