TMZ, the celebrity gossip website, is making a concerted push into Washington politics with its new DC bureau, deploying paparazzi-style tactics to confront lawmakers. The outlet has already generated viral moments, including an image of Senator Lindsey Graham at Disney World during a government funding crisis. Critics note that Washington's low approval ratings and the rise of celebrity culture under President Trump make the move timely.
Founded in 2005 by Harvey Levin, TMZ built its reputation on breaking sensational celebrity stories, from Michael Jackson's death to Mel Gibson's antisemitic remarks. Now, it is turning its attention to Capitol Hill, soliciting candid photos of politicians from the public and confronting them in person. The approach has drawn both praise for exposing lawmakers' behaviour and criticism for potentially breaching ethical boundaries.
Secretary of Defense Pete Hegseth recently acknowledged TMZ at a Pentagon press conference, calling them 'new members of our press group'. The site's Washington efforts come as Congress faces historic disapproval ratings—86% according to Gallup—and a string of scandals leading to three resignations in April alone. President Trump's own approval rating has fallen to 33% in a recent AP-NORC poll.
TMZ's earlier attempts to build a Washington bureau stalled, but experts suggest the current climate favours their brand. 'I am legitimately surprised they weren't already there,' said Ana Marie Cox, former Wonkette blogger. 'They're actually a little late to the game.' The outlet has not commented on its expansion.
