Political adviser and communications consultant Ed Coper argues that the online world's pervasive angry commentary, which he terms 'angertainment', is increasingly shaping political strategy, particularly on the right. In his new book, Angertainment: How Social Media Outrage Ruined Everything, Coper explores why people are compelled to keep scrolling through outrage-inducing content despite their best intentions.
The Mechanics of Online Outrage
Coper explains that social media platforms are designed to maximize engagement, and outrage is one of the most effective drivers. Algorithms prioritize content that elicits strong emotional reactions, keeping users hooked. This phenomenon, which he calls 'angertainment', has become a powerful tool for political campaigns, especially those on the right, who have mastered the art of harnessing this outrage to mobilize supporters and attack opponents.
Impact on Political Discourse
The constant stream of angry commentary has eroded the quality of political discourse, making it increasingly difficult to have constructive conversations. Coper notes that this trend is not limited to any single country but is a global issue. He points to the 2016 US presidential election and the Brexit referendum as key examples where online outrage played a significant role in shaping outcomes.
An Antidote to Outrage
Despite the bleak picture, Coper believes there is an antidote. He advocates for a return to 'slow politics'—a deliberate, thoughtful approach to political engagement that prioritizes listening and understanding over reacting. This involves stepping away from the constant feed of outrage and seeking out diverse perspectives. Coper argues that individuals can break the cycle by being more mindful of their online habits and seeking out information from reliable, non-sensationalist sources.
In the podcast interview with Reged Ahmad, Coper emphasizes that while the problem is systemic, change is possible if individuals and societies commit to more constructive forms of engagement. He calls for a collective effort to reclaim the public square from the forces of angertainment.
