Brits are increasingly valuing financial responsibility over looks when seeking a partner, according to a new study. Research of 2,000 adults found that 30% consider strong money management one of the most attractive traits, ranking it above being outgoing, family-oriented or ambitious.
The trend is most pronounced among Millennials, with 35% saying it is a major plus – the highest of any generation. Furthermore, 56% of Millennials admitted they would likely end a relationship due to poor money management. Overall, 78% agreed that being good with money is an attractive quality, citing reduced stress and greater future security.
The study, commissioned by investment app XTB, found that the top relationship traits remain trustworthiness, humour and kindness. Joshua Raymond, UK managing director at XTB, said: 'Attitudes towards money have shifted, with financial responsibility increasingly seen as a sign of maturity rather than being something dull or restrictive.'
On average, people start looking for a financially astute partner at age 26, and 51% of adults said they focus on this more now than a decade ago. Just 12% preferred a generous spender, compared with 56% who favour a saver focused on financial security.
Openness about money is also rising, with 59% saying they are upfront about finances at the start of a relationship – highest among Gen Z and Millennials. Raymond added: 'Openness around money is also becoming more common, suggesting couples are recognising its role in building trust early on.'
