FIFA's strict broadcast rules force BBC and ITV to repeatedly show Gianni Infantino during World Cup matches, including the final, through mandatory dignitary shots in the global feed controlled by Host Broadcast Services (HBS). According to the contract with FIFA, production crews must air specific shots of senior officials at least once per half, leaving broadcasters with no control over these cutaways.
Mandatory Dignitary Shots in Global Feed
The global broadcast feed used by all international networks is produced by HBS. Under their agreement with FIFA, the primary feed must include at least one shot per half of VVIPs—the highest tier of attendees comprising state leaders, heads of global football federations, and major public figures. Gianni Infantino, as FIFA president, is a constant presence in these sections due to his frequent travel between matches on private planes.
Strict Filming Instructions for Infantino
During past tournaments like Qatar 2022, broadcast directors operated under highly specific instructions regarding Infantino. While they were required to film him, they were strictly forbidden from showing him looking at his phone. The filming strategy aims to project an image of Infantino as an enthusiastic and engaged fan, prompting camera operators to seek moments where he reacts to the game.
FIFA Denies Unique Directives
When questioned about these practices, a FIFA representative insisted that showcasing VIPs is standard industry practice. The organisation denied any unique directives favouring Infantino over other high-ranking guests. Despite this, the frequent cutaways have sparked widespread backlash and mockery from football fans globally, who voice irritation when live coverage is interrupted to show the stands.
Internal Censorship to Avoid Booing
To prevent humiliating audio on the global feed, stadium directors often choose not to show Infantino on arena big screens. This tactical internal censorship avoids loud, collective stadium booing from bleeding into the TV broadcast, as audiences have been known to express displeasure audibly.
