British holidaymakers heading to the Maldives, Morocco, or Turkey this summer are being reminded to respect local dress codes, according to modest fashion experts at AbayaButh. The UK-based brand warns that while these destinations are popular, they are also majority-Muslim countries where cultural and religious customs around clothing should be observed.
AbayaButh’s spokesperson said: “Understanding and respecting modesty expectations isn’t about restriction, it’s about appreciation. Dressing appropriately allows you to fully immerse yourself in the local culture while showing respect to the communities welcoming you.” The advice applies whether visiting souks in Marrakech, mosques in Istanbul, or beach resorts in the Maldives.
Key tips include researching local customs before packing, as expectations vary. For example, Dubai is more relaxed in private resorts but stricter in malls or public spaces. Tourists are advised to choose breathable, modest pieces like lightweight maxi dresses, kaftans, linen trousers, and loose shirts. Carrying a light scarf or shawl is also recommended for covering shoulders or hair when visiting religious or historic sites.
In the Maldives, many resorts are on private islands where swimwear is allowed at the beach, but modest attire is expected when visiting local islands. In Turkey, modest dress is required at religious sites such as Istanbul’s mosques. For Morocco, lightweight layers, long dresses, and kaftans help keep tourists comfortable and culture-conscious in the heat. The experts emphasise that respectful dress can still be stylish, with coordinated outfits, elegant abayas, or chic cover-ups adding sophistication to a holiday wardrobe.
