Reality television personality Spencer Pratt has officially declared his candidacy for Mayor of Los Angeles, launching his campaign at an emotionally charged rally marking the anniversary of devastating wildfires.
From Reality TV to Political Rally
The announcement came at a “They Let Us Burn” gathering in Pacific Palisades on Thursday, 8 January 2026. The event commemorated one year since the catastrophic fires that swept through the area, an event that profoundly altered Pratt's life and ignited his political ambitions.
Pratt, who rose to fame on the MTV series The Hills alongside his wife Heidi Montag, lost his family home in the blazes. The couple have since become vocal critics of the city's disaster response, even joining a group that filed a lawsuit against Los Angeles.
A Campaign Born from Personal Loss
In his campaign launch, Pratt framed his run as a direct response to systemic failure. “Business as usual is a death sentence for Los Angeles,” he stated, expressing deep frustration with what he perceives as governmental inaction.
His rhetoric took on a characteristically dramatic tone, pledging to “expose the system” and “disinfect this city with our light.” A central pillar of his platform appears to be restoring the city's image, with the aim of making Los Angeles “camera-ready again.”
What Comes Next for the Unconventional Candidate?
Pratt's entry adds an unexpected dimension to the upcoming mayoral race. His campaign is likely to leverage his significant media profile and personal narrative of loss and grievance. While details of specific policy proposals beyond criticising the wildfire response remain to be seen, his candidacy signals a continued blurring of lines between celebrity culture and political activism.
The rally in Pacific Palisades served as a potent backdrop, connecting his personal story directly to his political mission. Whether this outsider campaign can gain traction in a major political contest is the next chapter waiting to be written.
