Playboy has announced it is moving its global headquarters from Los Angeles to Miami Beach, citing California's 'anti-business' environment. The iconic lifestyle brand follows other major companies, including Tesla, Chevron and Charles Schwab, in trading the West Coast for Florida's more business-friendly climate.
Playboy CEO Ben Kohn told Fox News Digital that California is 'anti-business and a very difficult place to do business as an employer,' while praising Miami as 'one of the most vibrant cities' and 'most fun cities in the country.' He said the city of Miami Beach has been 'phenomenal and helpful' in facilitating the move.
The new headquarters will occupy the penthouse floor of The RIVANI building, a luxury commercial redevelopment at 1691 Michigan Avenue. The building features a spa, fitness and wellness centres, meditation rooms, an Omakase restaurant, speakeasy lounges and private event spaces. Playboy is also developing a reimagined Playboy Club at the location, with a restaurant and members-only areas as a modern nod to the notorious Playboy Mansion.
Kohn said the company's next chapter will focus on building new studios and producing podcasts, photography and other digital content. 'We plan on building a content team in Miami, with moving the magazine as we've relaunched the magazine and the Playmate franchise, basing all of that in Miami,' he said. The move is expected to be completed by next year.
Businesses are leaving California due to high taxes, strict regulations, expensive real estate, power outages and traffic, combined with the rise of remote work. States like Florida and Texas offer lower taxes, lighter regulations and business-friendly incentives. Playboy, founded in 1953 by Hugh Hefner, has evolved from a magazine into a broader lifestyle and entertainment company under the PLBY Group, focusing on apparel, licensing and digital media.
