James Cleverly has formally launched his campaign to become the Conservative candidate for London Mayor, describing his platform as "classically Conservative" and centred on traditional Tory priorities.
Campaign launch and platform
Speaking at a launch event, Cleverly outlined a programme built around tougher policing, more housebuilding, and lower taxes, aiming to appeal to both traditional Conservative voters and those who have drifted away from the party in the capital.
He stressed the need to reverse what he called a "decline in basic services" under the current Labour administration, citing crime and the availability of affordable housing as key battlegrounds.
Reaction and context
The former home secretary and foreign secretary is seen as one of the frontrunners in the Conservative selection race, which will be decided by party members in the coming months.
His pitch draws a sharp contrast with the record of incumbent Sadiq Khan, whom Cleverly accused of "failing Londoners" on crime and transport. No date has yet been set for the mayoral election, but it is expected to take place in May 2028.
The campaign will now move to a series of hustings across the capital, where Cleverly will face questions from party members on his plans for the city.
