Right-wing podcaster Candace Owens has been identified as a surprising potential candidate for the 2028 Republican presidential nomination, according to focus group research conducted by political consultant Sarah Longwell. Longwell, founder of The Bulwark, reported that Owens has become “one of the break-out media stars of our era,” with influence extending beyond the MAGA base.
In focus groups held across the country, several voters expressed support for Owens. A North Carolina Trump voter named Mycal said, “I think Candace Owens is great. I would vote for her in a minute.” Another voter from North Carolina, Daniela, remarked, “If we would’ve swapped out Candace for Kamala, they would’ve had this in the bag,” referring to the 2024 election. Kim, a Gen Z Trump voter from Virginia, stated, “I am a Candace Owens fan. I think she’s a very smart lady.”
Owens has faced controversy for spreading unfounded conspiracy theories, including claims about Israel’s role in the death of Charlie Kirk and that Brigitte Macron is transgender. She is currently being sued by French President Emmanuel Macron and his wife for defamation. Despite this, focus group participants described her as “very well-grounded” and “extremely articulate.”
Owens responded to the focus group data on X, writing, “Wow. Looks like President Trump’s attempt to publicly shame me with a photo of me fighting an illness had the opposite desired effect. 10/10 would recommend!” She has previously floated the idea of running for president, posting in 2021, “I love America. Thinking about running for President.”
However, recent polls indicate Owens is not among the top four Republican contenders for 2028. Vice President JD Vance leads with 32 percent support, followed by Secretary of State Marco Rubio at 15 percent, Donald Trump Jr. at 13 percent, and Florida Governor Ron DeSantis at 6 percent.
