The Greater London Authority (GLA) has heard a five-point plan to improve the London Stadium, the home of West Ham United. The stadium's operating costs have risen by about £2 million this year following the club's relegation to the Championship, and losses are estimated at £19 million for 2025/26.
Financial challenges and relationship with West Ham
Lyn Garner, chair of the London Stadium LLP, which owns and runs the ground, described the financial situation as challenging and accused the football club of frustrating efforts to raise cash. She acknowledged the relationship between the club and stadium owners has historically been tense but expressed hope that a recent change in management could lead to more cooperation. Karim Virani replaced Karren Brady, who stepped down as vice-chair in April after 16 years.
More concerts
The London Stadium LLP wants to increase the number of concerts at the arena to generate revenue. Currently, West Ham is restricted to 10 concerts per year due to athletics meets and licensing. The LLP is in talks with Newham Council to extend this limit and is discussing with West Ham the possibility of playing more away matches in September to allow concerts during the football season. Garner noted that Tottenham Hotspur, which hosts up to 30 non-football events annually, asks the Premier League to play away during October and autumn for NFL games, suggesting West Ham could do the same.
Making the stadium less 'sterile'
To address fan complaints about a lack of atmosphere, the board is considering changing the white seats to claret and sky blue, the team's colours. Garner said this would make the stadium feel more intimate and West Ham-like, though it would be costly and time-consuming.
Women's football
The LLP and West Ham plan to discuss hosting women's football matches at the stadium, which have not been held since 2019 due to cost disputes. Garner expressed a strong desire to see women's football at the venue and hopes discussions will resolve the issue.
Stadium naming rights
Selling naming rights is seen as a major revenue opportunity, but previous deals have fallen through, including a potential £20 million sponsorship with Vodafone in 2017 and a collapsed contract with a major sponsor in 2024. Garner said the timing is not right while the club is in the Championship but emphasised the need for a united front to present to potential partners.
Food and drink
Plans are also in place to expand food and drink offerings outside the stadium in partnership with the club.
