Frizzy hair can be a daily frustration, often resisting styling and appearing puffy or fluffy. According to haircare brand Merwave, this is typically a sign that hair is lacking moisture, is stressed, or needs the right care. Overwashing, unsuitable products, heat styling, and humidity can also contribute to the problem.
Merwave now offers a Wavy Hair Starter Kit, worth £85 but priced at £65, designed to last 90 days. The kit includes a free refresh spray worth £17 and provides a five-step system for wavy hair, costing just 72p per day. The brand claims it helps users achieve beachy waves while banishing frizz.
Customer reviews have been positive, with one user saying: 'My hair was always naturally poker straight/glossy but since my 40s just frizzy, dry and dull... I took the plunge. Oh my days! Who knew my hair does this! Not curls sure, but the most gorgeous beachy waves. So many compliments... I honestly didn't know I had good hair.'
A 2026 study by Merwave found that 47% of women never realised their hair was secretly wavy. Founder Abi said: 'I struggled with hair I thought was straight, unmanageable and frizzy until I found out the kinks, frizz and flicked-out ends were secret signs my hair is wavy.' She noted that most products for curls were too heavy for waves, leading to the creation of Merwave.
The kit includes a shampoo with jojoba oil and avocado extract, a conditioner, wave cream, cast foam, and a gel. The routine is free from silicones, sulphates, and parabens, and is safe for coloured, bleached, and grey hair. The full system lasts about three months, working out at roughly £21 per month.
