The Simple app, which uses AI to create personalised health plans, is offering three months free to new subscribers. The app focuses on intermittent fasting, exercise and balanced nutrition, aiming to help users lose up to 6kg in 25 days with its Wall Pilates programme.
Users complete a detailed questionnaire about their health goals and preferences, after which the app tailors a 28-day customisable workout plan that updates monthly. Features include a progress tracker, meal and hydration logs, and Avo, an AI wellness coach that provides guidance and encouragement.
One user, Laci Gilbert, reported losing 86 pounds in one year using the app. She said: 'I went from exhausted to empowered. I noticed my clothing started to fit better, my mental fog lifted, and my sleep improved.' Another user, William, said: 'Thus far in a week I've lost 3.5 pounds. Plus, I really love the AVO coach who gives you positivity, even when you have a slight cheat.'
The app has been downloaded over 18 million times and has more than 303,000 five-star ratings. It also includes a restaurant menu scanner that details a dish's nutritional level, customisable fasting schedules and activity reminders.
