A new study reveals that Britons are missing out on the healthy ageing benefits of Omega-3 fatty acids, as more than half admit they are put off by the taste or smell of fish. Omega-3s, found in oily fish like salmon and mackerel, support heart, brain, and eye health and help maintain normal blood pressure.
Study Highlights Low Fish Consumption
The research, conducted by Seven Seas, found that 54% of Brits avoid eating more fish due to its smell or taste. Additionally, 60% fail to meet the government's recommendation of consuming at least two portions of fish per week. Among 2,258 adults surveyed, only 34% recognized Omega-3's link to healthy ageing, while nearly a fifth admitted they do not know what Omega-3 does.
Low Awareness Despite Interest in Healthy Ageing
Despite 85% of respondents expressing interest in healthy ageing, more than 45 million Brits are unaware of Omega-3's role in supporting it. Almost half (47%) are unaware of the daily recommended intake of Omega-3, and the same proportion do not consider EPA and DHA levels when choosing supplements. EPA and DHA are key Omega-3 fatty acids that support heart, brain, and eye health and help maintain normal blood pressure.
Omega-3 Index Gap
While an Omega-3 index above 8% is recommended for cardiovascular health, the average UK level is only around 5.5%. Despite this, more than two-thirds of people do not currently take an Omega-3 supplement. Consuming around 1,000 mg of EPA and DHA daily can help reach ideal levels within 12 weeks.
Expert Opinions
Professional chef Marcus Wareing, who has taken Omega-3 since childhood, emphasized its importance for long-term health. He said: "Now I'm in my 50s, I really pay attention to what I'm putting in my body. Omega-3 is my go-to supplement so I can keep doing the things that I love." Health coach Donna Bartoli added: "Many people don't realise how little they're getting from their weekly meals especially if oily fish isn't a regular part of their diet. Adding an Omega-3 supplement can be a simple and effective way to top-up your intake."
Seven Seas' Commitment
Charlotte Brewster at Seven Seas stated: "At Seven Seas we believe healthy ageing starts with proper nutrition. Our range is designed to meet individual dietary and lifestyle needs, offering various strengths of Omega-3 to help top-up your Omega-3 levels."
Tips for Healthy Ageing
Donna Bartoli shared seven tips for healthy ageing: eat a varied whole-food diet, get outside for vitamin D, stay active, include healthy fats like Omega-3, choose supplements carefully, think long-term, and be mindful of sugar intake.



