Thousands of Albanians took to the streets of Tirana on Wednesday to protest against a €1.4 billion resort development linked to Jared Kushner's investment firm, Affinity Partners. The proposed project is planned for an environmentally sensitive area off Albania's Adriatic coast, near the Vjosa-Narta protected landscape, which is home to diverse wildlife.
Environmental Concerns
Environmentalists and protesters argue that the development would destroy hundreds of hectares of pristine beaches and significantly impact the region's ecosystem. The area is known for its rich biodiversity, including rare bird species and marine life. Local activists have labelled the project as a threat to Albania's natural heritage.
Government Response
Albanian Prime Minister Edi Rama defended the project, stating that the investment would not be halted and that Albania should remain welcoming to investors. He emphasised the economic benefits the resort could bring, including job creation and tourism growth. However, critics accuse the government of prioritising foreign investment over environmental protection.
Previous Controversy
This project follows a similar one in Serbia, which Kushner abandoned last year after public protests against the development. The Serbian plan had also faced widespread opposition over environmental concerns. The Albanian protests suggest a growing regional resistance to large-scale tourism projects in ecologically fragile areas.
Protest Demands
Demonstrators carried signs reading "Not for Sale" and "Save Our Coast," demanding that the government cancel the project. Many expressed fears that the resort would lead to overdevelopment and pollution, damaging the very attractions that draw tourists to Albania. The protest was largely peaceful, with organisers calling for a sustainable approach to development.
The controversy highlights a broader debate in Albania and the Balkans about balancing economic growth with environmental conservation. As the government pushes for foreign investment, local communities are increasingly vocal about protecting their natural resources.



