On, the Swiss performance sportswear brand, has launched a Wimbledon-inspired capsule collection that merges the tournament's iconic all-white dress code with elite tennis technology. The range, featuring the Roger pro LDN shoe and technical apparel, is designed for players and fans seeking both style and performance on the court.
Brand Origins and Technology
Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, On was built on the belief that performance sportswear should be accessible to everyone. The founders challenged conventional running shoe design by developing a prototype using pieces of garden hose, which led to the creation of CloudTec technology – now a signature of the brand. Today, On has expanded beyond running into tennis with a collection engineered for court demands while embracing Wimbledon's aesthetic.
Wimbledon Capsule Highlights
At the centre of the capsule is the Roger pro LDN, a high-performance tennis shoe developed for stability and speed. It features responsive cushioning and exceptional support to help players move between baseline corners. The crisp white finish with subtle evergreen detailing mirrors the pristine Wimbledon courts. Complementing the footwear are the 7-inch court shorts LDN, designed for unrestricted movement with an elasticated waistband and slanted ball pockets. The Court-T LDN technical tennis T-shirt offers breathable performance in a streamlined silhouette. For warm-ups or cool-downs, the courtside full-zip LDN provides a sleek layer combining comfort, warmth, and refined styling.
Performance and Style
The capsule is ideal for players at all levels, from beginners inspired by the SW19 tournament to those embracing the 'tenniscore' trend in summer 2026. According to the brand, the lightweight shorts allow quick reactions during intense rallies without compromising comfort, while the performance T-shirt keeps players comfortable through long, sun-drenched sessions. The courtside full-zip track top also leans into one of summer's biggest trends, making it stylish enough for off-duty wear.
Ambassador Iga Swiatek
Ambassador Iga Swiatek, the youngest woman ever to win four French Open titles, represents On's commitment to elite tennis performance. The brand's collaboration with Swiatek underscores its focus on innovation and excellence in the sport.
