A taste test conducted by Sky News has revealed that Lidl's own-brand ice cream outperforms Magnum, the UK's favourite ice cream, scoring nine out of ten compared to Magnum's eight. The comparison included products from Tesco, Sainsbury's, Morrisons, M&S, Lidl, Asda, and Aldi, as well as Cadbury's offering.
Test Results and Scoring
Lidl's ice cream came first with a score of nine out of ten, priced at £3.19 for six sticks. M&S secured second place with eight and a half out of ten. Magnum, produced by Unilever, scored eight out of ten, with a cheapest price of £2 for three sticks.
Lidl's product also had a larger size of 120ml per stick, compared to Magnum's 100ml. In 2022, Magnum reduced its stick size and pack count from four to three due to rising operating costs.
Chocolate Content Comparison
Lidl and M&S both had 30% chocolate content, while Magnum had 28%. A Unilever spokesperson told Sky News: "The price of our ingredients. And that's why we've had to make some changes to our ice cream packs. To give all our pleasure seekers a pack size that suits their needs and budget you will now find your favourite Magnum flavours available in either three stick or six stick packs."
Cheapest Ice Cream in Seaside Towns
Separate research from credit card experts Zable identified Barton-on-Sea in Hampshire as the cheapest location for a vanilla scoop, costing around £1.95, with a two-scoop cone at approximately £3.55.
