SpudBros, the viral TikTok food sensation, is opening its first location in Wales at the service station in Chepstow, Monmouthshire, on Thursday, July 2, 2026. To celebrate, the first 100 customers will receive a free jacket potato from 12pm when the doors open.
Expansion Across the UK
The Chepstow store is part of a nationwide expansion of 15 new locations across the UK this year. Other express stores have opened in London, Liverpool, Sheffield, Portsmouth, Wyberton, Blackburn, Newcastle, Wakefield, Nottingham, and Barnstaple. SpudBros has become the UK's most-followed jacket potato creators, with over five million followers on TikTok and 1.2 million on Instagram.
Menu and Launch Details
Founded by brothers Jacob and Harley Nelson, SpudBros offers a menu featuring cult-favourite items such as the Tram Classic loaded with garlic butter, a signature three-cheese mix, beans, crispy onions, and world-famous tram sauce. Other options include the Spudfather topped with chilli con carne, tuna coleslaw, and Bolognese, as well as a build-your-own option. The new concession is located on land south of Junction 2, M40, in Chepstow.
Community Response
Jacob Nelson, co-founder of SpudBros, expressed excitement about the opening: "We're really excited to be opening in Chepstow and bringing SpudBros to south Wales. We've had so many messages from people asking us to open nearby, so it's brilliant to finally make it happen." He added: "Whether you're passing through, commuting, heading into town or travelling across the Severn, we can't wait to welcome everyone through the doors and become part of the local community."
