Jennifer Lopez's Unexpected Career Move
Jennifer Lopez has surprised fans by becoming the new face of engagement rings for Turkish jewellery brand Zen Diamond. The 56-year-old superstar was unveiled as the company's global ambassador earlier this month, appearing in multiple advertisements on the brand's Instagram page that showcase opulent diamond jewellery.
The Financial Details Behind the Deal
According to sources speaking with Page Six, Lopez received $10 million to promote diamond rings and other jewellery pieces for the brand. While this represents a substantial payday for most celebrities, insiders claim it's significantly less than what the artist typically commands for endorsement deals. 'She used to close much bigger deals. She used to get paid easily like $20, $30, even $50 million for endorsements. That's why I was shocked,' the source revealed. 'That's low for J.Lo.'
The insider suggested that Lopez's motivation extends beyond financial gain, noting 'She wants to stay in the news. She's chasing her youth' and adding that 'I think J. Lo is in a phase where she's doing anything to stay relevant.' However, they emphasised that Lopez isn't financially desperate and primarily seeks public attention.
Campaign Imagery and Personal History
In the striking campaign images, Lopez appears in various glamorous outfits showcasing Zen Diamond's collection:
- A plunging black dress featuring an elaborate engagement ring with leaf-like diamond designs on her right ring finger
- A white off-the-shoulder bodycon dress displaying a large central diamond surrounded by smaller stones
- A light-coloured ruched off-the-shoulder dress complemented by diamond jewellery wrapping around her fingers
The campaign choice raises eyebrows given Lopez's personal history with marriage. The performer has been married and divorced four times, collecting six engagement rings throughout her relationships. Her most recent marriage to Ben Affleck ended in divorce this January, though they had reconciled in 2021 after previously calling off their engagement in 2004.
Lopez's marriage history includes:
- Ben Affleck (2022-2024)
- Marc Anthony (2004-2014), with whom she shares twins Max and Emme
- Cris Judd (2001-2003)
- Ojani Noa (1997-1998)
Zen Diamond chairman Emil Guzelis defended the partnership, telling Page Six that 'Jennifer Lopez is more than an international icon; she represents power, authenticity and timeless beauty.'
The Daily Mail has contacted Lopez's representatives for comment but hasn't received a response. This development follows Lopez's recent performance at an opulent Indian wedding, for which she reportedly earned $2 million.
