Aldi Scotland is offering one lucky Lanarkshire couple exclusive after-hours access to the aisles of one of its stores for a full wedding photoshoot, in partnership with Scottish photographer Conor McEwan. The campaign is designed to celebrate everyday moments of love, contrasting with the extravagant wedding of Taylor Swift and Travis Kelce.
Celebrating Ordinary Love
The popular supermarket recognises that the smallest, most ordinary moments have the biggest impact on relationships, from shared shopping trips to quiet dinners at home. The initiative taps into a growing trend among modern couples who are moving away from traditional, highly curated wedding settings in favour of more relaxed, candid and documentary-style photography.
Photographer's Perspective
Conor McEwan, who has captured hundreds of couples on their wedding day, said: "Increasingly, everyday locations, from fast food restaurants to petrol stations, are becoming the unexpected backdrops for authentic love stories, reflecting a shift towards humour and individuality. While grand gestures and once-in-a-lifetime celebrations have their place, true love is found in the everyday moments. It's the smiles you share while running errands, and the memories you make over a simple dinner at home. There is something genuinely moving about a couple choosing a supermarket aisle over a stately home. The trolleys, the lighting, the Specialbuys displays in the background - it all tells a real story about how they actually live. That is what great wedding photography should do."
How to Enter
To celebrate love in these everyday moments, Aldi Scotland is opening applications to coincide with the peak summer wedding season. Lanarkshire couples simply need to share their favourite moment of everyday love. The winning couple will receive exclusive after-hours access to a selected Aldi store, transformed into a one-of-a-kind wedding photoshoot location, creating a truly unique backdrop to capture their love story.
Company Statement
Tom Brearey, regional managing director at Aldi Scotland, said: "Not every love story needs Adam Sandler to officiate their wedding. Some of the most authentic moments happen during the weekly shop, whether it's picking out the ingredients for the weekday dinner, choosing a bottle of wine to enjoy together, or even squabbling over who drives the trolley. Our stores are part of people's everyday lives, and we wanted to give couples the chance to bring this story to life on their wedding day. It is our wedding gift to our shoppers - a fun, real and authentic way to celebrate love in a uniquely Aldi way."
Entry Details
Applicants can enter by emailing their maximum 200-word statement to scottishcompetition@aldi.co.uk, along with the name of their local Aldi store. The deadline for entries is August 10 at 4pm and the final winners will be selected by August 17.
