Hellmann's has reunited two former X Factor contestants for a new mayonnaise advertisement, but the choice of acts has left many fans disappointed. The ad features Honey G and Ant & Seb, who rose to fame during their time on the talent show, singing a modified version of 'Sweet Caroline' with the lyric 'Hellmann's makes it taste so good.'
Fans React to the Lineup
While the ad aims to capitalize on nostalgia, viewers have taken to social media to express their frustration over the absence of other memorable contestants. On X, @txbamxnmicxh_s wrote: 'No Holli D Grey Jervais, no Ablisa, no Rachel Lester, no Dawn the apprentice jockey, no AI Zoe Alexander, no Kelly Northall, no Emma Chawner, no Spanish Penelope, no Debbie Stevens. This is not iconic in the slightest.'
Another user, @randomstuffxzxz, asked: 'And what about Holly Jervis?' Meanwhile, @BRATTYBARBl shared photos of Rachel Lester, Holly Jervis, Dawn Gerrard, and Kelly Northall, joking that Hellmann's 'couldn't afford the divas.'
A Toothless Attempt at Humor
The advertisement has been criticized for lacking the sharpness that made the original X Factor novelty acts entertaining. The article's author, Tom Percival, notes: 'The thing that was funny about these acts was that they were terrible, but now we're being asked to celebrate their mediocrity; it's baffling!' He describes the ad as 'toothless' and compares its impact to mayonnaise itself.
Despite the backlash, Hellmann's has not commented on the fan reaction. The ad is part of a broader campaign to promote the brand's mayonnaise, which is available in stores now.
