More than half of Britons aged 14 to 29 consider traditional British meals dated, and less than half (48%) have eaten fish and chips at the seaside, according to new research. The findings come as restaurant chain wagamama launches a limited-edition, Asian-inspired take on the classic fish supper.
Gen Z turning away from traditional dishes
The research suggests that for a generation raised on global street food, delivery apps and bold flavours, the traditional chippy tea may not hold the same nostalgic appeal. While fish and chips remains a favourite among older generations, 51% of Gen Z feel traditional British meals are dated.
For decades, the Friday night fish supper reigned supreme, but younger diners appear to be increasingly turning away from traditional British dishes in favour of more globally inspired flavours, according to wagamama.
Ramen bowl twist on a British staple
From October 7, wagamama will launch a limited-edition version of the fish supper, swapping the chip-shop paper for a ramen bowl. The dish features the chain's signature ramen noodles in a rich curry broth, topped with tempura-battered hake, crispy sweet potato chips and crushed edamame, and finished with fresh pea shoots, coriander and chilli.
Steve Mangleshot, Global Executive Chef and Brand Ambassador at wagamama, said: "Innovation sits at the heart of the wagamama bench. Fusion food and 'Brit-ish' nostalgia is a major market trend guests love when executed with playfulness and quality."
He added: "We wanted to deliver something genuinely fun and unexpected for October, welcoming everyone to pull up a bench and join the debate - regardless of whether they consider it a masterpiece or madness."
