The Sidemen, the British creator collective, have confirmed that the third season of their reality competition series 'Inside' has wrapped and will premiere on Netflix this spring. The announcement was made exclusively to Deadline, marking the first official confirmation of the new season.
The news comes as the group launches Sidemen Productions, a new production company self-funded by the collective. The company aims to develop and produce creator-led formats for global audiences, focusing on UK content while also pursuing international collaborations.
'Inside' is a seven-day reality competition where 10 to 12 influencers and celebrities live together, competing for a £1 million prize fund. The second season landed in the UK Netflix Top 10 chart in March 2025. While the lineup for the third season has not been officially confirmed, The Sun has speculated on potential participants including Saffron Barker, Indiyah Polack, and Chloe Ferry.
The Sidemen's media growth is led by Victor Bengtsson, who has been promoted to CEO. Adam Cohen, formerly of Noah Media Group, KEO Films, and Fulwell Entertainment, will serve as Head of Sidemen Productions. The company is also reportedly securing a new headquarters in London.
The collective, comprising KSI, Simon, Josh, Tobi, Ethan, Vik, and Harry, boasts over 100 million subscribers across platforms, including 22 million on their main YouTube channel. Their ventures include a clothing label, vodka brand, and restaurant chain. Their 'Inside USA' series reached Netflix's Top 10 in the US, and their charity match raised nearly £5 million in the UK.
