Netflix has increased its subscription prices for customers in the UK, with the new fees taking effect from September 3. The price hikes affect new customers signing up to one of its plans, while existing subscribers will be given one month’s notice of the changes by email, with the exact timing the new fees kick in depending on their billing cycle.
The changes mark the second time that Netflix has raised its prices in the UK this year, with the subscription plans having already gone up in February.
Cheapest plan jumps by a third
In this latest round of hikes, the platform’s cheapest standard plan has jumped by a third, rising by 33.4% this September. This standard plan with adverts now costs £7.99 per month, up from £5.99 previously. While a £2 rise might not sound like much, it means paying £95.88 in total for Netflix per year - an £24 extra annually - which isn’t an insignificant amount.
The ad-free standard plan has also gone up, rising by 7.7% from £12.99 per month to £13.99. Those who subscribe to this plan will now pay £167.88 per year, up from £155.88 previously.
Premium and extra member costs rise
As for the premium plan, which allows subscribers to stream on extra devices and add more members, this has increased by 10.5% from £18.99 per month to £20.99. The new price means premium subscribers will now pay £251.88 per year, up from £227.88 previously.
The cost of adding an extra member to a subscription plan has also risen from £4.99 per month to £5.99.
Netflix explains the changes
A spokeswoman for Netflix said the latest updates to pricing “reflect improvements to our wide range of entertainment and the quality of our service”.
Netflix said: “We know members have never had more choices in entertainment, and we’re committed to delivering an experience that meets and exceeds their expectations.”
The streaming service said its plans and pricing may change as it continues to “improve our service and more TV shows and movies”, adding that subscribers will be notified of the changes via email with details of the new prices one month before the billing date on which costs will go up. Subscribers can also review their payment history on their account to check their billing date and price plan.
Netflix added: “If you did not see the email, please confirm that the email address associated with your account is correct.
“You can compare our current plans and pricing and change plans at any time. Once a price change is announced, the new plan prices apply to everyone. You can change your plan at any time.”
New and upcoming releases on Netflix this year include The Gentlemen 2, Black Doves 2, and Pride And Prejudice, while recently-announced new commissions include The Unheard starring Kate Winslet and Jonny Boy starring Barry Keoghan.
In 2025, Netflix generated 45.2 billion US dollars (£33.4 billion) in revenues, which was 17% higher than 2024, and recorded an operating profit of 13.3 billion (£9.8 billion) for the year.
Commencing on the price hikes, Max Beckett, broadband and TV expert for price comparison site Uswitch, said: “The good news is that if you pay Netflix directly, you’re not locked in.
“If the new price doesn’t feel worth it, you can downgrade or cancel penalty-free at any time – dropping from standard to the ad-supported plan now saves £6 a month, or £72 a year, if you can live with the adverts.
“Free services like ITVX, Channel 4 and Tubi cost nothing at all. It’s also a good moment to add up what you spend on streaming and broadband together, and check whether a better bundle could cut the total.”
