The BBC has announced the first full-length series of The Celebrity Apprentice, coming to BBC One and BBC iPlayer. The six-episode show will see 12 well-known faces take on Lord Sugar's business challenges for a chance to win £100,000 for their chosen charity.
The line-up includes singer Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer Jordan Banjo, journalist Kay Burley, influencer Maddie Grace Jepson, content creator Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, radio presenter Richie Anderson, comedian Laura Smyth, and TV personality Toni Laites.
Across the series, the celebrities will face weekly business tasks set by Lord Sugar, with the boardroom relocated to a London skyscraper. The winner will secure a £100,000 donation to a charity of their choice.
Lord Sugar said: 'We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges.' Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, added that the series takes 'everything audiences love about the format and turns the pressure right up.'
