Liverpool FC and adidas have unveiled the club's new third kit for the 2026/27 season, alongside the launch of a brand-new LFC online store. The kit honours the Reds' famous European nights, featuring a black design with maroon detailing and matte silver accents that pay tribute to the atmosphere created by supporters under the lights at Anfield.
Design inspired by Anfield atmosphere
A subtle all-over graphic brings texture and movement to the shirt, drawing inspiration from the collective energy of the crowd. The Liver Bird, adidas logo and player name and number appear in metallic silver against the black base, while adidas' iconic three stripes run across the shoulders. The shirt is completed by black shorts and socks with coordinating silver detailing.
The launch is accompanied by a new campaign film, 'Feel the Anfield Effect', featuring Virgil van Dijk, Florian Wirtz, Ryan Gravenberch, Alisson Becker, Rio Ngumoha, Ceri Holland and Grace Fisk, and narrated by award-winning actor and lifelong Reds fan Owen Cooper.
New apparel collection and online platform
Alongside the third kit, adidas has launched Originals Teamgeist 26, a wider apparel collection that takes inspiration from the kit's design and brings it into a lifestyle setting. The collection includes jackets, track pants, T-shirts, outerwear and footwear, combining elements of Liverpool FC and adidas' shared heritage with a contemporary streetwear aesthetic.
The new third kit is available now on Liverpool FC's brand-new global ecommerce platform, which also launches today as the latest step in the club's wider digital transformation. The redesigned LFC online store has been built to make it easier for supporters around the world to discover and shop official club merchandise, with a refreshed look and feel and a faster, more personalised shopping experience across mobile and desktop.
Enhanced shopping experience for fans
The new platform offers enhanced personalisation and curated product recommendations, improved performance and load times, and a more streamlined checkout experience. Together, the changes are designed to create a smoother and more connected retail experience for LFC supporters wherever they are in the world.
Hannah Pym, Senior Vice-President of Marketing and Digital at Liverpool FC, said: "We're excited to launch our new ecommerce platform alongside our third kit for the 2026/27 season.
"This is an important step in the evolution of our digital retail experience and has been designed to make it easier than ever for supporters around the world to discover and shop our collections. With a faster, more personalised experience across every device, the new platform reflects our commitment to innovation and providing a best-in-class experience for our fans globally.
"This is just one of a number of digital upgrades we're currently focused on as we continue to build out the wider digital fan experience, making it easier and more seamless for supporters to connect with the club wherever they are."
The new kit is available to purchase now via the club's new online store, in official LFC stores (UK and internationally) and via the LFC Store app. Season Ticket Holders, All Red Full, Light and Junior members will receive a 10 per cent discount.
