Lisa Hogan was left embarrassed on Tuesday's edition of This Morning after accidentally using a swear word live on air. The 51-year-old, known for appearing on Clarkson's Farm, was discussing her new ITV dating show Farming for Love when the incident occurred.
During the interview, co-host Cat Deeley commented on the studio's smell, leading Hogan to mention the scent of silage. Host Ben Shephard then asked if she had grown to love it, to which Hogan responded that she had always been a farm girl. She then became flustered and uttered the phrase "pig s***" before quickly correcting herself to "pig smell".
Shephard immediately apologised to viewers, saying: "Sorry to anyone who is offended." Hogan added, "It's my first time," as Deeley swiftly moved the conversation on. The programme continued with discussions about Hogan's experiences with pigs and the new series.
Farming for Love is a spin-off of Farmer Wants a Wife, aiming to help single farmers find romance. Hogan said of the show: "Farming is a way of life that requires resilience, patience, and the same can be said for relationships." ITV's director of entertainment described it as "a love story with farming at the heart of it".
