ITV has launched a formal investigation into its flagship morning show, Good Morning Britain, after receiving complaints about potential breaches of Ofcom's broadcasting regulations. The probe will examine whether the programme adhered to impartiality and fairness guidelines during recent broadcasts.
The decision comes amid growing scrutiny of the show's editorial approach, particularly in its coverage of politically sensitive topics. Sources suggest the investigation was triggered by multiple viewer complaints, though ITV has not disclosed specific details.
What's Under Scrutiny?
The broadcaster will review segments from recent episodes to assess whether:
- Presenters maintained due impartiality
- Guests were given fair opportunity to respond
- Content complied with Ofcom's broadcasting code
An ITV spokesperson stated: "We take all complaints seriously and have robust editorial guidelines in place. This investigation demonstrates our commitment to upholding the highest standards in broadcasting."
Industry Reaction
Media analysts suggest this move reflects increasing pressure on broadcasters to demonstrate compliance with regulations, particularly during politically charged periods. The outcome could set important precedents for daytime television journalism.
While Good Morning Britain continues to air as normal, production staff have been instructed to preserve relevant footage and documentation for the investigation, which is expected to take several weeks.
