Viewers of I'm A Celebrity... South Africa have expressed anger after the show was delayed by 10 minutes on Monday night due to ITV's coverage of the Women's World Cup qualifiers. The episode, which usually airs at 9pm, started at 9:10pm, prompting complaints on social media.
One viewer wrote on X: 'Why the f*** is football on I'm crying.' Another said: 'F off pointless football.' A third added: 'It's #ImACeleb 0'clock.' Some fans shared memes and images of football pundits, urging them to 'wrap it up.'
Despite the backlash, one viewer noted the delay was minimal, saying: 'People moaning about a match which delayed it by 10 minutes yet it started 2 mins earlier than the delayed time.' The series, hosted by Ant and Dec, features celebrities including Ashley Roberts, Gemma Collins, Harry Redknapp, and Sir Mo Farah.
During the episode, boxer David Haye sparked outrage with comments about his partner Sian, describing her as having 'the personality of a proper ugly bird.' He went on to discuss 'ugly duckling syndrome,' claiming that women who are not attractive from a young age develop better personalities. His remarks drew criticism on social media and from television presenter Susanna Reid, who dismissed them on Good Morning Britain.
I'm A Celebrity... South Africa continues weeknights at 9pm on ITV1 and ITVX.
