Holly Willoughby launched her lifestyle series, Together, on YouTube this week. The series is produced by her husband Dan Baldwin's company, Hungry Bear Media, and features long-form digital content filmed in a specially designed kitchen.
Following her exit from ITV's This Morning and subsequent show cancellations, Holly announced the launch on Instagram. Industry insiders view the self-owned platform as an attempt to adapt to changing audience viewing habits and re-establish her profile with network executives.
Sponsorship and Format
The series is sponsored by weight-loss jab provider Voy. Two episodes are released weekly, featuring cooking and unscripted chat. The debut episode starred Hollywood actor Stanley Tucci, with future guest appearances scheduled for stars including Emma Bunton and Katherine Ryan.
Reception and Comparisons
Reviews drew immediate comparisons to Meghan Markle's lifestyle projects, criticising Holly's lack of culinary skills during the premiere, where Tucci had to take over chopping duties. Holly displayed a noticeably looser, more candid onscreen persona.
Early viewer response was mixed, with the premiere generating just over 4,500 views in its first three hours. While some fans praised the relaxed vibe, negative comments and a reader poll highlighted divided opinions on whether viewers will consistently tune in.
