ITV's flagship morning programme, Good Morning Britain, is facing a significant viewer revolt following the official announcement of who will permanently fill Ben Shephard's vacant seat.
The channel confirmed this week that Richard Madeley will become the main co-host alongside Susanna Reid, a decision that has been met with immediate and fierce criticism from the show's dedicated audience.
Backlash from Loyal Viewers
Fans of the show have taken to social media in droves to express their disappointment and frustration. Many long-time viewers have declared they will switch off for good, stating that the choice of Madeley is a step backwards and does not align with the chemistry and tone Shephard brought to the programme.
One disgruntled fan tweeted, "Well that's me done with GMB. Ben was the heart of that show. Richard Madeley is unbearable." Another added, "What a terrible decision. Ben and Susanna were the perfect duo. Won't be watching anymore."
A Permanent Fixture on the Sofa
This move solidifies Richard Madeley's position on the show after he frequently guest-presented following Shephard's departure to host This Morning alongside Cat Deeley. While ITV executives appear confident in their choice, the court of public opinion has delivered a very different verdict.
The announcement has overshadowed the programme itself, with many suggesting the network has misjudged its audience's preferences and damaged the dynamic that made the show a success.
