Good Morning Britain viewers have erupted in anger after former politician Ed Balls made a questionable on-air comment during Thursday's broadcast. The remark, which many deemed 'tone-deaf', has sparked a wave of criticism across social media.
Balls, who joined the ITV morning show as a regular presenter in 2022, made the controversial statement during a discussion segment. While the exact nature of the comment hasn't been disclosed by ITV, furious viewers quickly took to Twitter to express their outrage.
Viewers React With Fury
One incensed viewer tweeted: 'Absolutely disgusting comment from Ed Balls this morning. Totally inappropriate for daytime TV!' Another added: 'Did Ed Balls really just say that? Someone needs to have a word with the producers.'
The backlash continued throughout the morning, with #GMB trending on Twitter as more viewers weighed in on the controversy. Some called for Ofcom to investigate, while others demanded an on-air apology.
ITV Yet to Respond
As of publication time, ITV has not issued an official statement regarding the incident. However, sources suggest producers are reviewing the footage to determine whether any broadcasting guidelines were breached.
This isn't the first time Balls has courted controversy on the show. The former Shadow Chancellor has developed a reputation for his unfiltered commentary since joining the GMB team, though this latest incident appears to have crossed a line for many loyal viewers.
The timing couldn't be worse for ITV, coming just weeks after the show faced criticism for its handling of another sensitive topic. Media analysts suggest the incident may prompt a review of editorial policies at the broadcaster.
