The first ever full-length series of The Celebrity Apprentice is coming to BBC iPlayer and BBC One, featuring 12 well-known personalities taking on Lord Sugar’s ultimate business challenge. The six-part series will see the celebrities face a range of weekly business tasks set by the tycoon.
The confirmed contestants include singer Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer Jordan Banjo, journalist Kay Burley, actress Maddie Grace Jepson, content creator Max Balegde, Gladiator Sheli McCoy, DJ Spoony, radio presenter Richie Anderson, comedian Laura Smyth, and television personality Toni Laites.
Competing for the chance to win a £100,000 donation to a charity of their choice, the celebrities will aim to prove their business acumen and be crowned the winner. For this series, the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar’s final deliberations.
Lord Sugar commented: “We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity.”
The series is a co-production between Naked (a Fremantle label) and MGM Alternative UK for BBC One and BBC iPlayer. Broadcast details will be confirmed in due course.
