In a surprising move, NBCUniversal has pulled the plug on E! News, the flagship entertainment news programme that has been a staple for celebrity gossip and Hollywood updates for decades. The decision comes after a steady decline in viewership, with ratings hitting an all-time low in recent months.
Why Was E! News Cancelled?
Industry insiders suggest that the show's traditional format struggled to compete with digital platforms like YouTube and TikTok, where younger audiences now consume entertainment news. Additionally, the rise of social media has made celebrity updates instantly accessible, reducing the need for scheduled TV broadcasts.
The End of an Era
Launched in 1991, E! News was once the go-to source for red carpet coverage, exclusive interviews, and breaking celebrity stories. However, as streaming services and on-demand content dominate, linear TV shows face increasing pressure to adapt or face cancellation.
What’s Next for Entertainment Journalism?
With E! News off the air, NBCUniversal is expected to shift its focus toward digital-first content, including short-form videos and social media engagement. This move reflects a broader trend in media as traditional outlets pivot to meet changing consumer habits.
