Channel 4 has moved the programme 'The Hunt' from its primetime slot following disappointing viewing figures, as the broadcaster faces an overall decline in audience share. According to industry figures, Channel 4's share of viewing fell by 11.4% over the past year, dropping from 6.5% to 5.8%.
The decline is partly attributed to the absence of the Paralympics, which boosted ratings in 2012. However, other shows such as 'Bedtime Live' and 'One Born Every Minute' also struggled. A Channel 4 spokesman said the broadcaster has a remit to take creative risks, which can affect ratings.
In contrast, ITV recorded its first increase in audience share in 23 years, rising from 15.7% to 16.5%. Hits like 'I'm A Celebrity...Get Me Out Of Here!' and 'Downton Abbey' contributed to the improvement. ITV director of television Peter Fincham stated, 'We needed to bounce back and we have.'
BBC One remained the most popular channel despite a slight drop from 21.3% to 21.1%. The channel benefited from events such as Andy Murray's Wimbledon victory and the 'Doctor Who' 50th anniversary. BBC Two saw its share fall from 6.1% to 5.7%, partly due to replacing original programming with repeats.
Channel 5's share remained stable at 4.5%, while Sky One was the top digital station with a 1% share.
