England have secured their place in the World Cup quarter-finals after a tense victory against Mexico at the Azteca Stadium. With the tournament hosted across Canada, Mexico, and the United States, football fever has gripped London and the UK, driving demand for official merchandise to unprecedented levels. Kits are selling out rapidly at major retailers such as JD Sports and Sports Direct, and high street names like M&S, Tesco, Asda, and Aldi have launched affordable ranges to meet the surge.
England’s Next Match and Kit Availability
England’s next match is against Norway on Saturday 11 July. Fans are expected to don shirts everywhere from the Tube to pubs and offices. The official Nike England home and away shirts are priced at £89.99 each, available at Sports Direct. A retro England 1982 World Cup finals shirt and 1996 European Championship away shirt are also on offer at Fanatics for £36 each.
Top 10 World Cup 2026 Kits According to Alex Young
Alex Young, Senior Digital Sport Editor at The Standard with a decade of experience, has curated a list of the best World Cup 2026 kits. Here are his top picks:
10. Nike England Home Stadium Shirt 2026
Available at England Store for £90. The kit returns to an all-white design with a modern refresh, featuring subtle detailing inspired by football culture and a metallic gold star above the crest.
9. Jako Iraq Away Jersey
Priced at £94.50 from Jako. The design incorporates a sublimation print inspired by traditional Iraqi patterns, with collar and cuff detailing in national colours and a 3D PU crest.
8. Adidas Originals Scotland 2026 Away Shirt
Available at Adidas for £75. In trace scarlet with bold navy pinstripes, this shirt offers a classic look and an affordable personalisation option for an extra £15.
7. Nike Australia 2026 Stadium Away
From Nike.com. The away strip features a striking coral to green ombré design inspired by Australian sunrises, symbolising the future of the sport.
6. Adidas Colombia 26 Away Jersey
Priced at £120 from JD Sports. Inspired by Colombia’s landscapes, it blends Caribbean Sea and Pacific Ocean tones with moisture-wicking jacquard fabric and bright yellow detailing.
5. Adidas Argentina 26 Home Jersey
Available for £85 at JD Sports. This kit pays homage to Argentina’s World Cup triumphs in 1978, 1986, and 2022, with classic white and gold accents.
4. Adidas Argentina 26 Away Jersey
Also £85 at JD Sports. The design features swirling patterns inspired by Fileteado Porteño, a UNESCO-recognised Buenos Aires art form, with the Sol de Mayo sun symbol.
3. Adidas Curaçao 26 Away Jersey
Priced at £85 from Adidas. Already sold out in many places, it takes cues from Willemstad’s colourful architecture with a pastel yellow base and bold pink, turquoise, and orange stripes.
2. Puma Ghana Away Youth Jersey
Available for £60 from Puma. Inspired by Accra’s Makola Market, it features a yellow base with tonal print and dryCELL technology for cooling.
1. Adidas Germany 26 Home Jersey
Alex Young’s top pick, priced at £85 from JD Sports. With moisture-wicking technology and vintage-style coloured stripes, it is designed for both performance and long-term wear.
