BBC and ITV viewers expressed fury during the half-time show of the World Cup final on Sunday night, with many branding the event a 'shambles' and switching off. The first-ever half-time show in World Cup history featured a star-studded lineup including Justin Bieber, Madonna, BTS, Shakira, Burna Boy, and Venezuelan conductor Gustavo Dudamel of the New York Philharmonic, curated by Chris Martin.
Viewers React Negatively on Social Media
Just minutes into the performances at New York/New Jersey Stadium in the USA, fans took to X (formerly Twitter) to share their displeasure. One user wrote: 'This World Cup is an absolute shambles. 30 min halftime show, championship rings, pathetic. Can't wait for a proper WC back in Europe.' Another commented: 'Can't wait for the World Cup halftime show - said no football fan ever.'
Broadcasters Opt for Traditional Coverage
It was reported that UK broadcasters initially planned to skip the halftime show, choosing instead to stick to traditional football coverage and prioritise expert studio analysis of the first half. However, both BBC and ITV ultimately aired the performances, which were met with widespread criticism.
Performers Express Excitement Despite Backlash
Despite the negative reaction, Shakira took to Instagram ahead of the final to share her excitement. Alongside a photo with Burna Boy, she wrote: 'Getting ready for Sunday! @burnaboygram See you at the @fifaworldcup Final! Dai dai, ikó, dale, allez, let’s go.' The half-time show followed England's 6-4 win over France in the Bronze Final on Saturday night.
