In a move that's set to bring fresh energy to the iconic baking tent, ITV favourite Alison Hammond has been officially unveiled as the new co-host of The Great British Bake Off.
The beloved television personality will join the returning Noel Fielding as a presenter for the upcoming 2023 series, filling the vacancy left by Matt Lucas's departure late last year.
Channel 4 confirmed the exciting casting news, sending waves of anticipation through the show's massive fanbase. Hammond's infectious enthusiasm and natural comedic timing are expected to create a dynamic new partnership with Fielding.
A Perfect Fit for the Baking Tent
Hammond is no stranger to the world of reality television or to Channel 4 audiences. She has become one of British television's most beloved figures through her long-standing role on This Morning, where her interviews often go viral for their warmth and humour.
Her appointment continues the show's tradition of selecting presenters known for their warmth and ability to put contestants at ease during high-pressure baking challenges.
Continuity and Change
While Hammond brings a new presence to the show, the core judging panel remains unchanged. Baking experts Paul Hollywood and Prue Leith will both return to critique the contestants' culinary creations, ensuring consistency in the show's most critical element.
The new series will continue to be filmed at the famous Welford Park in Berkshire, maintaining the picturesque backdrop that has become synonymous with the programme.
Production company Love Productions has indicated that the new series will begin filming imminently, with the show expected to return to Channel 4 screens later this year for its fourteenth series.
