The marketing campaign for Ryan Murphy's highly anticipated new series has already made television history, with its explosive trailer breaking a major record for the FX network.
Record-Breaking Trailer Buzz
In a stunning display of fan anticipation, the official trailer for Ryan Murphy's "The Beauty" has amassed a colossal 190 million views in just seven days. This phenomenal figure, reported by Deadline, officially makes it the most-viewed trailer ever released by FX.
The network celebrated the milestone on Instagram, posting: "One Shot Makes You Hot. FX's most viewed trailer ever with nearly 190 million views." The post directed fans to the premiere dates on FX, Hulu, and via Hulu on Disney+.
Fans flooded social media with excitement. One commented, "Congrats to the entire team behind the magic," while another exclaimed, "We are SO READY!!!" A third passionately declared, "Inject this show into my veins already!"
Premiere Details and Release Schedule
The brand-new horror sci-fi series, based on a comic book, is set to make its UK debut on Disney+ on January 22. However, viewers hoping to binge the entire season will be disappointed by the release strategy.
Instead of a full-season drop, the first three episodes will premiere on January 22. Following this, the 11-episode series will settle into a weekly release schedule, with new instalments dropping every Thursday. The final two weeks will see two episodes released each week to build towards the climax.
A Sinister Plot for Perfection
The Beauty centres on a deceptively simple premise with terrifying consequences. The story follows a revolutionary new drug that promises eternal youth and physical perfection. The trailer's tagline, "One shot makes you hot," hints at the initial allure.
The narrative kicks into gear when supermodels begin dying gruesome deaths. This prompts FBI Agents Cooper Madsen (Evan Peters) and Jordan Bennett (Rebecca Hall) to investigate. They uncover a sexually transmitted virus that transforms people into visions of perfection, but with a horrific cost.
Their investigation leads them to "The Corporation," a shadowy empire led by a tech billionaire played by Ashton Kutcher, who will stop at nothing to protect his trillion-dollar miracle drug, "The Beauty." He employs a lethal enforcer known as "The Assassin," portrayed by Anthony Ramos.
Disney+ teases: "As the epidemic spreads, 'Jeremy' (Jeremy Pope), a desperate outsider, is caught in the chaos... The agents race across Paris, Venice, Rome, and New York to stop a threat that could alter the future of humanity."
The series boasts an impressive ensemble cast including the aforementioned stars, alongside guest appearances from the likes of Bella Hadid, Ben Platt, Billy Eichner, and Isabella Rossellini.
The Beauty asks a chilling question at its core: what would you sacrifice for perfection? UK audiences can find out when the series begins streaming exclusively on Disney+ from January 22.
