Love Island fans celebrated on Sunday July 27 as Lorenzo Alessi and Julia Majchrzak were crowned the 2026 winners of the ITV2 show. The couple, who first sparked during the Casa Amor twist, split the £50,000 grand prize in the live finale hosted by Maya Jama. They beat runners-up Jasmine Muller and Kavan Murphy, while Angelista Gunda and Simba Kudyiwa took third place.
Career before the show
Lorenzo, 28, is a fashion entrepreneur from Hertfordshire. He co-founded a luxury Mediterranean-influenced menswear brand called Palmera in December 2024. He regularly wears his own garments, using his villa stint for promotion. Business associate Rob Green disclosed via TikTok that the brand initially faced substantial financial losses and fraudulent schemes, but is now capitalising on Lorenzo's villa fame to relaunch a resort range.
Family and celebrity links
Lorenzo's father, Oz, is a former high-profile celebrity bodyguard who works as a doorman at the famous Sheesh restaurant in Chigwell, Essex. Through his dad, Lorenzo has links to Zayn Malik, Danny Dyer, former islander Ekin-Su Cülcüloğlu, and MMA fighters. His mother Daniella went viral on Aftersun when she took full responsibility for Lorenzo's refusal to make morning coffees for the girls. She said: "it's all my fault." Lorenzo has at least one sister, who appeared on Aftersun and supported his relationship with Julia while dismissing his former flame Jasmine.
Relationship history
Lorenzo entered the villa admitting to a history of "situationships" and never having a serious relationship. Viewers and previous islanders branded him a possible "walking red flag" due to his relaxed attitude, though his self-mocking character won fans. In the 2026 series, he pursued Julia, Yasmin, and Ellie, while denying he was only there for fame. He made things exclusive with Julia ahead of the finale, but they were the only couple not to declare they were "in love."
Social media presence
Lorenzo's Instagram followers grew from about 1,000–4,000 before the villa to 245,000. He became a TikTok sensation for his daily ritual: ironing his bed, going out, showering, eating two Ferrero Rochers, drinking a bottle of water, and sleeping. He also went viral for lint-rolling his pillow with his phone torch in the dark.
Net worth
Though not officially published, reports estimated Lorenzo was the highest earner among his starting line-up, earning £40,000–£50,000 annually from his commercial interests. His brand Palmera sells £185 jeans, £115 beanie hats, and £95 T-shirts. He resigned from a previous fashion venture that left about £139,000 in debt. His net worth is expected to skyrocket after his popularity, with PR insiders dubbing him "the new Molly-Mae" after endorsements from former Vogue editor Edward Enninful, setting up six-figure fashion and modelling contracts.
