ITV has confirmed the overnight launch ratings for I'm a Celebrity... Get Me Out of Here 2025, revealing a peak audience of 7.3 million viewers on Sunday night (16th November). The 90-minute episode averaged 6.6 million viewers, marking ITV's highest overnight audience of the year and the biggest entertainment launch on any channel in 2025.
However, the show fell short of the record set by The Celebrity Traitors earlier this autumn. That series launched with 6.1 million viewers but grew to an impressive 11.7 million, becoming the biggest unscripted episode across the UK market since 2022.
I'm a Celebrity achieved an 83 per cent share of 16-34 year old viewers, with 1.5 million in that demographic – up 9 per cent on last year. This represents ITV's largest 16-34 audience in over a year, since the Euros in 2024.
ITVX streaming figures are yet to be confirmed, but last year's series was the biggest ever on the service with over 80 million streams. This year's line-up includes Ruby Wax, Kelly Brook, Jack Osbourne and Martin Kemp.
In camp, comedian Eddie Kadi woke up in high spirits after a good night's sleep, only to discover later that a rat had crawled across him during the night. Kelly Brook was less impressed with her own bedding, complaining there was not even a blanket.
