Amy Anzel, a contestant on The Apprentice in 2022, has accused producers of altering her team's toothbrush design without her knowledge to create a negative storyline. The 50-year-old beauty business owner was sub-team leader during a task to create a children's electric toothbrush for six to eight year olds.
Anzel said she was confident they would succeed, given her son's age and project manager Francesca Kennedy Wallbank's experience. The team chose an orange, unisex, space-themed design with logos like rockets and stars, and Anzel suggested adding black outlines for a comic book feel. She approved the design before it was sent for production.
However, when the 3D prototype arrived, most black outlines were missing. Anzel said she was 'totally and completely in shock' and asked producers what happened, but they 'shrugged their shoulders'. She alleges the lines were removed deliberately to make her look incompetent, claiming the show is 'completely manipulated'.
The team worried the final product looked like it was for two to three year olds, not the intended age group. Anzel shared her claims on TikTok, saying such 'mistakes' are often staged for entertainment. A BBC spokesperson declined to comment.
