Cruz Beckham has publicly acknowledged his girlfriend, Jackie Apostel, as the pivotal reason behind his band's burgeoning success, describing her as the "driving force" propelling his music career forward. The 21-year-old singer, son of David and Victoria Beckham, made these heartfelt revelations in a social media post, coinciding with the stylish kickoff of his UK tour in Birmingham.
The 'Boss Spice' Behind the Scenes
In an Instagram tribute shared on Friday, Cruz penned an appreciation post for Jackie, affectionately dubbing her "Boss Spice." He emphasized that few truly understand the extent of her contributions, stating she has been instrumental in connecting the band and various teams over recent years, ensuring tasks are completed efficiently. "None of this would be happening without her," Cruz asserted, highlighting her role as the unofficial fifth member of The Breakers.
Tour Launch and Personal Touches
The tour commenced at Mama Roux's in Birmingham, where Cruz and The Breakers performed tracks from his album, Lick The Toad. Jackie, 30, watched from the sidelines, sporting a Cruz Beckham and The Breakers baseball cap and a white vest, showcasing her support. Cruz's quirky style was on full display as he performed in a red shirt and striped tie, guitar in hand.
Ahead of the show, Cruz shared behind-the-scenes glimpses on his Instagram Story, including a special nod to his mother, Victoria. He revealed that the band's in-ear monitor systems were labeled with Spice Girls-themed nicknames for each member, such as Smokey Spice, Stoney Spice, Coffee Spice, and Hairy Spice, adding a personal and playful touch to the preparations.
Jackie's Integral Role
Cruz elaborated on Jackie's multifaceted involvement, noting she has "gone overboard" to ensure the content fans see is of the highest quality. He expressed eternal gratitude, writing, "Jackie we are forever grateful for you and I hope you know, we appreciate you more than you can imagine." This tour marks a significant milestone for Cruz, following the release of his single, For Your Love, and sold-out gigs that underscore his rising popularity.
Merchandise and Family Tributes
Jackie also promoted the tour merchandise, including a hoodie listing all tour dates on the back. The couple, who have been together since 2024 after meeting at Glastonbury, continues to support each other's endeavors. Earlier this month, Cruz released the music video for For Your Love, a Stone Roses-inspired clip filled with family references.
The video features cameos from his brother Romeo, scenes filmed at his father David's favorite pie and mash restaurant, and an appearance by his grandfather Tony Adams. It even includes a humorous moment where a music executive accidentally calls Cruz "Romeo," further weaving his family into his artistic narrative. This single follows his debut, Optics, released in October last year alongside Lick The Toad, marking the inception of his music career.
Expanding Tour and Future Prospects
Cruz announced his debut headline show with The Breakers at The Courtyard Theatre in London on March 27, which sold out within minutes. This success led to a full UK and EU tour, starting in Birmingham on February 25 and spanning cities like Cardiff, Bristol, Leeds, Glasgow, Manchester, Southampton, Brighton, Paris, Amsterdam, and Berlin, culminating in three nights in London. The video for For Your Love also features his band members Dan Ewins, Telmo Seixas, and Dario Scotti, with Tony introducing the band on an old-fashioned TV screen for their "first TV performance."
As Cruz Beckham continues to build his music career, the unwavering support and behind-the-scenes efforts of Jackie Apostel remain a cornerstone of his journey, proving that sometimes, the most critical roles in success are played offstage.
