Holly Willoughby has been heard swearing and joking about being on OnlyFans in the trailer for her new YouTube channel, Holly Willoughby Together.
New lifestyle series announced
It was announced this week that the former This Morning host will use the platform to host a lifestyle series, covering topics such as practical advice, fashion, beauty and health, as well as chatting to celebrity guests.
Holly fronted the ITV show for 14 years, but stepped down in 2023 months after her co-host Phillip Schofield left after admitting to an "unwise, but not illegal" affair with a young male colleague on the ITV daytime show. She continued to present ITV’s Dancing On Ice until it was announced in March 2025 that the show would be "rested" with no further plans for another series.
Trailer shows raunchy humor
In a departure from her clean-cut image on the ITV daytime show, Holly exclaims "motherf****r!" in frustration while trying to use a sausage maker during a cooking segment. She then turns to the camera and quips: "I feel like I’m on OnlyFans."
In another part of the trailer, the 45-year-old star is about to get changed behind a dressing screen as someone else is heard saying: "She doesn’t give a shit, she’ll take her clothes off in front of anyone." She then emerges from behind the screen and jokes: "That’s me."
Celebrity guests and emotional moments
The trailer also previews several of Holly's celebrity guests, including actor Stanley Tucci and comedians Joanne McNally and Katherine Ryan. Her friends, Spice Girls star Emma Bunton and All Saints singer Nicole Appleton, also make a joint appearance.
There are also more emotional moments viewers can expect. Holly, a mum-of-three, tears up while interviewing Ellen Roome, a Gloucestershire mother who has raised concerns that her 14-year-old son, Jools Sweeney, died through an online challenge gone wrong in April 2022.
Holly Willoughby Together will release two episodes per week and will premiere on July 28. It will be available on YouTube, digital streaming platforms and across social media.
