Alison Hammond's River Island Co-Ord Sparks Shopping Frenzy
Alison Hammond's River Island Co-Ord Sparks Shopping Frenzy

This Morning's Alison Hammond has sparked a shopping frenzy after wearing a stunning satin co-ord from River Island. The blue check satin blouse, priced at £34, and matching maxi skirt at £42 have sold more than 180 times in just two days, according to the brand.

The Outfit That Won Viewers Over

Alison, 51, first wore a green and orange variant of the co-ord back in March, earning rave reviews. Now she's donned a fresh blue and red check version, perfect for summer weddings and versatile enough to style separately. The blouse features a flattering draped neckline and sumptuous satin finish, while the skirt has an elasticated waistband for comfort. Sizes range from 6 to 22.

Shoppers React

Fans were quick to praise the look, with comments such as: "You look amazing in your dress. Would you mind sending me the info", "Alison love your dress" and "where is this dress from?" The green version previously flew off shelves, leaving many disappointed.

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Alternative Options

For those who prefer trouser co-ords, Next offers a white/black stripe one shoulder scarf tie top for £35 with matching trousers at £45. Nobody's Child has a chocolate brown jacquard floral satin slip skirt (£69) and top (£59). The blue check design is also available as a maxi dress for £59, featuring short fluted sleeves and a tie belt.

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