The Liverpool Toy Parade returned to the city on Saturday, November 14, bringing shoppers to a standstill as festive characters, including toys and Father Christmas, took over the streets.
The free Christmas event, created and produced by Walk the Plank, featured performances at 12.30pm and 3pm, with another parade scheduled for 5pm. The parade followed a route along Liverpool ONE and Church Street as a joint collaboration with Liverpool Business Improvement District.
Hundreds Watch the Festive Procession
The ECHO was at the 12.30pm performance and pictured hundreds of people stopping to watch the event. The streets were filled with colour as toy characters, including a Rubix Cube-inspired figure, led the way and waved to the crowd.
Father Christmas was also on hand, meeting children along the route, as part of the parade's festive lineup.
Liverpool ONE Welcomes New Festive Events
Speaking ahead of the event, Centre Director at Liverpool ONE Brendan Hattam said: "Christmas is always a magical time at Liverpool ONE and this year is no exception. Alongside the return of many festive favourites, we have introduced plenty of new events and decorations this year, including a brand-new walk-through Christmas tree at the heart of our centre."
Hattam added: "We welcome our partnership with Liverpool Business Improvement District to expand the route of the Christmas Toy Parade into the wider retail area, demonstrating our close collaboration with city partners to deliver a joined-up Christmas experience in the city centre."
He also highlighted new attractions, saying: "From our new Christmas tree and 'Festive Thursdays' to the very first Wishmas event and our fantastic mix of brands, there's plenty to keep the whole family entertained throughout the festive season. We can't wait to welcome them all to Liverpool ONE."
